Carlos Hernandez

Project Overview

Egg Masters is a promotional platform created for Egg Farmers of Ontario, supporting a recurring restaurant contest across Ontario where customers submit photos and reviews of egg-based dishes served by participating restaurants.

The contest existed prior to the development of this platform but had limited user engagement. After launching the new website and submission system, participation increased by approximately 4,900%, transforming the campaign into a highly engaging community-driven experience. The platform also supports multilingual content in English and French, ensuring accessibility for Canada's bilingual audience.

Challenge

• Enable reliable photo uploads directly from mobile devices.
• Ensure compatibility across iOS and Android browsers.
• Optimize large mobile images before storing them.
• Create a moderation workflow for submitted content.
• Provide an interactive map with participating restaurants and directions.
• Support multilingual content in English and French.
• Increase user participation and engagement in the contest.

Solution

I developed a custom WordPress platform tailored specifically for the contest workflow and user-generated content. Visitors can upload photos of their dishes along with short reviews, which are placed into a moderation queue before being approved and displayed in the public gallery feed.

Since most users access the platform through smartphones, the interface was built with a mobile-first approach using Tailwind CSS. Uploaded images are optimized before storage to prevent large mobile photos from negatively affecting performance.

The platform also integrates the Google Maps API to display participating restaurants and provide directions. Social sharing features help extend the campaign's reach, encouraging users to share their entries across social networks.

Key Features

• Mobile-first photo upload system
• User-generated gallery with moderation workflow
• Automatic image optimization for large mobile photos
• Interactive restaurant map powered by Google Maps API
• Social sharing and engagement features
• Multilingual support (English and French)
• Contest platform that increased participation by ~4,900%

Technologies