Carlos Hernandez Villegas

Project Overview

The website was built using WordPress with the Divi Builder and a child theme, but it was experiencing significant performance and technical SEO issues. Initial audits showed PageSpeed scores below 50%, while accessibility and SEO metrics were below 60%, negatively impacting both user experience and search visibility.

After taking ownership of the project, I performed a full technical audit using tools such as Google PageSpeed Insights, Ahrefs, and Google Search Console to identify the primary performance bottlenecks and SEO issues.

Key Improvements Implemented

• Implemented server-level and WordPress caching to improve load times.
• Optimized JavaScript and CSS delivery by combining and minifying files.
• Identified and fixed broken links across the site.
• Added missing image titles and metadata to improve accessibility and SEO.
• Resolved pages that were not properly connected through internal linking.
• Performed additional technical SEO improvements identified through Ahrefs and Search Console audits.

Results

Following these optimizations, the website achieved:

• 96+ scores across PageSpeed metrics.
• Significant improvements in accessibility, SEO, and performance.
• Green performance indicators in both Ahrefs and Google PageSpeed Insights.

These improvements resulted in a faster, more accessible, and SEO-friendly website, providing a better user experience while improving the site's search performance.