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Carlos Hernandez Villegas

WordPress Developer | SEO Optimization | Frontend Specialist

Location:

Managua, Nicaragua

Professional Summary

Senior WordPress Developer with 15+ years of experience building scalable, secure, and high-performance web platforms for international clients.

Core Technical Expertise

WordPress Development

WordPress Core, Custom Theme Development, Custom Plugin Development, Gutenberg Block Development, Advanced Custom Fields (ACF Pro), Custom Post Types, WordPress Multisite, Headless WordPress, WP-CLI Automation

Performance Optimization

Core Web Vitals (LCP, CLS, FID), PageSpeed Optimization, Advanced Caching Strategies, Database Optimization, Asset Minification, Lazy Loading, CDN Integration

WooCommerce & CMS Platforms

WooCommerce Customization, WooCommerce Hooks & Filters, Shopify Liquid Development, Headless CMS Architectures

Backend Development

PHP, REST API Development, GraphQL, Slim Framework, Node.js, Ruby on Rails, MySQL

Frontend Development

JavaScript (ES6+), HTML5, CSS3, Sass, Bootstrap, Tailwind CSS, Responsive Design, Cross-Browser Compatibility

SEO & Analytics

Technical SEO, Schema Markup, Core Web Vitals Optimization, Google Analytics 4 (GA4), Google Tag Manager (GTM), Data Layer Implementation, Yoast SEO, Rank Math

Security & Architecture

WordPress Security Hardening, OAuth 2.0, Secure REST API Middleware, Headless Security Architecture

DevOps & Tools

Git, Linux Server Administration, Nginx/Apache, Docker, Composer, CI/CD Workflows

UI Implementation & Design Collaboration

Figma, Adobe XD, Adobe Photoshop, Design-to-Code Implementation, UI Asset Extraction, Responsive Layout Adaptation, Pixel-Perfect Frontend Development

Professional Experience

Senior WordPress Developer

May 2022 - March 2026

Evolve - Canada

  • Architected and integrated custom WordPress themes and plugins, consistently achieving a 98%+ performance score and optimizing Core Web Vitals to ensure elite page speed and seamless user experiences.
  • Architected and led the development of scalable WordPress Multisite ecosystems, leveraging modular custom blocks and optimized templates to streamline content management for high-traffic enterprise platforms.
  • Automated WordPress maintenance workflows using WP-CLI, including bulk content updates, database optimization, and plugin management, reducing manual admin workload and improving deployment efficiency.
  • Engineered high-concurrency REST API architectures, developing custom endpoints and secure middleware to synchronize WordPress ecosystems with enterprise CRM and marketing automation platforms.
  • Developed sophisticated content architectures using Advanced Custom Fields (ACF Pro) and Custom Post Types to build scalable, dynamic layouts within Elementor, Divi, and Gutenberg environments; integrated enterprise-level lead generation and SEO workflows via Ninja Forms, Yoast SEO, and Rank Math.
  • Diversified technical impact across multi-platform ecosystems, including custom Shopify Liquid themes, high-performance PHP applications built on the Slim Framework, and interactive JavaScript-driven applications and games.

Web Developer

March 2017 – April 2022

Accedo Technology

  • Engineered conversion-oriented landing pages for U.S. clients, utilizing a mobile-first approach with Sass and Bootstrap CSS.
  • Engineered secure, Headless WordPress solutions utilizing GraphQL for precise data querying, reducing over-fetching and hardening site security by isolating the CMS from the frontend delivery layer

Full-Stack Developer

February 2015 – March 2017

Outsourcing Projects

  • Spearheaded the development of custom web solutions for diverse outsourcing projects.
  • Utilized Node.js and Ruby on Rails to build robust backend services consumed via REST APIs.
  • Rapidly deployed and maintained a high volume of custom WordPress solutions for a diverse client base, establishing a foundation in clean code standards, cross-browser compatibility, and early-stage SEO optimization.

Web Developer (Foundational Growth)

January 2008 – January 2015

GINIEM Nicaragua

  • Progressed from Junior to Mid-Level Developer, leading the end-to-end delivery of web services and custom platforms for a diverse portfolio of U.S.-based clients.
  • Mastered a multi-stack ecosystem, transitioning from early MVC frameworks like Zend and Ruby on Rails 4 to becoming a specialist in WordPress and Joomla custom theme development.
  • Championed modern frontend standards by implementing Bootstrap and jQuery to create responsive, mobile-first user interfaces long before they were industry defaults.

Education

Bachelor of Technology in Computer Engineering

2010

Universidad Nacional de Ingeniería